• Business: Management, Marketing and Sales

    Prepare for a wide variety of sales and marketing business careers with the practical knowledge and skills that will help you succeed in the business world.

Business Management Marketing and Sales

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Business: Management, Marketing and Sales

At M State, you will get a broad background designed to prepare you for careers in the sales, marketing and management fields. The Business: Management, Marketing and Sales AAS curriculum includes instruction in the areas of sales, marketing, research, communication, problem-solving and technology.

The AAS degree is 66 credits and offered on the Detroit Lakes and Moorhead campuses.


Here’s what you’ll learn

  • Professional communications and behavior in abusiness environment
  • Use of technology to meet business objectives
  • Fundamental sales techniques
  • Marketing decision-making skills
  • Management decision-making skills
  • Application of bookkeeping and mathematical processes
  • Critical thinking in a business environment
  • Understanding of the economic, financial, social, legal and cultural forces affecting the business environment

Program Videos


Programs & Majors » Business Management Marketing And Sales Back to program list »

Degrees Offered Click on a degree below to view details

Business: Management, Marketing and Sales Associate of Applied Science (AAS)
Locations: Detroit Lakes, Online, Moorhead

Professional Sales Skills Certificate
Locations: Detroit Lakes, Online

Business: Marketing and Sales Diploma
Locations: Detroit Lakes, Online, Moorhead

Click a degree on the left to get started



M State's Business: Management, Marketing and Sales program has articulation agreements with University of Minnesota Crookston and Minnesota State University Moorhead. Graduates from M State's Business Management, Marketing and Sales program can transfer seamlessly into University of Minnesota Crookston's bachelor degree programs in Business Management and MSUM's bachelor degree program in Project Management.

Articulation agreements ensure that students completing specified coursework or degree programs at M State will transfer into designated programs at partner universities/colleges per the terms of the agreement. This cooperative effort eliminates or minimizes the questions and confusion that sometimes accompany transfer and allows our students to be confident that their degree from M State will satisfy a substantive portion of the completion requirements for the bachelor's degree at the university/college they will be attending.


Meet the faculty

Michelle Ebsen

Sales, Marketing & Management Faculty
Contact Michelle

Sherrie Holmquist

Sales, Marketing & Management Faculty
Moorhead, Online
Contact Sherrie

Lynn Kaiser

Sales, Marketing & Management Faculty
Contact Lynn

Shelley Lundborg

Business Faculty
Moorhead, Online
Contact Shelley

Keely Steele

Marketing and Sales Faculty
Detroit Lakes
Contact Keely


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Assignment sparks student enthusiasm

A fall semester business class assignment at Minnesota State Community and Technical College turned into a mission with a lasting impact on an area non-profit that helps young child abuse victims.

Each year, students in Sherrie Holmquist's Advertising and Promotions class - taught on M State's Moorhead campus - are assigned the task of developing a promotional campaign for a local non-profit organization that they've chosen.

Holmquist said the assignment both introduces students to career opportunities at non-profits and develops the critical thinking skills that employers value in the workplace.

During the past fall semester, her students picked Project Ignite Light as the focus of their class project. The mission of the non-profit, based 80 miles northwest of Moorhead in Rogers, N.D., is to provide a "Bag of Hope" to children who are brought to local advocacy centers and hospitals to be examined for physical abuse, sexual abuse and neglect.

Each bag gives the children, who are often taken from their homes without any of their clothing or belongings, basic and comforting items including a fleece tie blanket, pajamas, socks, underwear, a toothbrush and toothpaste, fruit snacks, a book and a flashlight. The organization serves children in Minnesota and in North and South Dakota.

Kelly Bischof, a student in the Advertising and Promotions class, learned about Project Ignite Light several years ago when founder Pebbles Thompson spoke at an area mothers' group that she attended.

"Their cause really touched my heart because I have three young children of my own," said Bischof, who initially suggested Project Ignite Light for the class project.

Working in small teams, students researched the organization, identified promotional challenges that they thought they could solve, and then created a ready-to-use campaign that was presented to the group's director, Pebbles Thompson, and her husband, Darin.

"The most worthwhile (part of the project) was knowing that what you're coming up with might actually make a difference," said Michelle Driscoll, whose team developed a Project Ignite Light flyer that could be embedded in an email and gathered email addresses for two dozen banks and public relations departments that could be approached for funding.

But the project turned into more than an assignment for Holmquist's students, who were inspired by the organization's mission. Bischof and her husband, Tim, donated fleece, and the two dozen students gathered one morning in a campus lounge to cut, assemble and tie eightblankets for the Bags of Hope. Rachel Cose, a student in the class, received a $500 donation from her employer, Gate City Bank, to contribute to Project Ignite Light. A third student, Cameron Moos, arranged for a free night's lodging for the Thompsons at the hotel where he works.

After coming to class to see the students' promotional campaign, the Thompsons were invited back and surprised with the blankets students had made and the donations they'd collected.

Non-profits tend to have limited resources for marketing and advertising, Pebbles Thompson said, so the class project was a win-win. Project Ignite Light came away with marketing ideas, and students had the experience of creating a low-cost promotional campaign. But, Thompson said, "we were most excited to see how so many were compelled to get involved first-hand to help our organization."

"It is a lot of fun to work on something you know will help make a positive impact in the community," Bischof said. "You could feel that excitement within the classroom all semester."

For more information about Project Ignite Light, visit www.ignitelight.org.


Required AAS Business: Management, Marketing and Sales courses

  • Business Math and Calculators
  • Principles of Management
  • Principles of Marketing
  • Global Business
  • Human Resource Management
  • Professional Selling
  • Customer Service
  • Advertising and Promotion
  • Advanced Professional Selling
  • E-Marketing
  • Retail Management
  • Marketing Management
  • Management, Marketing and Sales Internship


Financial aid eligibility

Because the Professional Sales Skills Certificate (9 credits) is less than 15 credits, it may not be financial aid-eligible. Please check with the Financial Aid Office by calling 877.450.3322 or email financialaid@minnesota.edu regarding your aid eligibility for this program.


Computer Requirements


  • Operating System: Windows 10 recommended (Windows 8 and 7 acceptable)
  • Office Suite: Microsoft® Office suite products for Windows and Mac users is available to download or use in the cloud, free of charge, for all current M State students. The free download for a Windows based PC includes Word, Excel, Powerpoint, Publisher and Access. The Mac version only includes: Word, Excel and Powerpoint. For more details on how you can download and install the free Office 365, login to your SpartanNet Portal and under Other Resources, click FREE Office 365. NOTE: Office 365 Pro Plus does not run on a computer using Windows Vista, Windows XP, or older OS.
  • Virus Protection: Symantec End-Point Protection is available to all MState students, free of charge. For installation instructions Click here


  • Processor: Intel Core i5 processor or higher
  • Hard Drive: 256 GB hard drive or larger
  • RAM: 4 GB required, 8GB recommended
  • CD-RW/DVD Combo Drive: Required
  • Ethernet Network: Required
  • Wireless Network: Required
  • USB Flash Drive: Strongly Recommended - 1GB+ (Sold in Campus Bookstores)

View the most up-to-date computer requirements.

Last modified: January 23rd, 2019 at 02:28pm