Digital Marketing

Associate of Applied Science (AAS) - 60 credits

About this program
This program develops proficiency in the dynamic and rapidly growing field of digital marketing. Knowledge and skills in this field are in high demand as companies create marketing strategies through digital channels including search engines, websites, social media, email and mobile applications. This program provides a solid foundation in marketing and business, while teaching the strategies and techniques to succeed in a digital marketing career. Work environment/job skills: Digital marketers are involved in the creation, delivery and measurement of digital marketing campaigns through search engine optimization, paid search, social media, online advertising and email campaigns in order to drive engagement and customer conversion. Successful digital marketing practitioners have a strong aptitude for marketing and a deep passion for digital and social media, which drives them to continually seek out the latest technology, social platform or mobile app. Digital marketers need to be self-motivated, detail-oriented, problem solvers and analytical thinkers who thrive in a collaborative diverse work environment. Other core competencies include strong verbal, writing, grammar and presentation skills to effectively communicate across all media platforms and with company stakeholders. They are also expected to effectively manage multiple projects in a fast-paced work environment.
Program outcomes
  1. Demonstrate knowledge of the core concepts of marketing, management and sales.
  2. Understand the digital marketing disciplines of search engine optimization (SEO) and marketing, social media marketing, pay-per-click (PPC), conversion rate optimization, web and digital analytics, content marketing, and mobile and email strategies.
  3. Create digital marketing strategies that align with overall business goals.
  4. Demonstrate an understanding of the customer experience in making decisions.
  5. Create webpage and social media content that authentically engages customers and encourages influencers.
  6. Identify webpage design elements and content management that exemplify the brand and improve traffic and customer conversion rates.
  7. Develop SEO practices including on-page, off-page, user intent, keyword search and link building to improve the quantity and quality of visitors to a website.
  8. Develop a comprehensive and unified marketing strategy across social media platforms that improves key performance indicators (KPIs).
  9. Analyze KPIs, metrics and web analytic tools to measure the success of a digital marketing campaign.
  10. Demonstrate the ability to effectively work with people individually and in teams to achieve goals.
  11. Demonstrate proficiency in communication by writing and presenting digital marketing information.
  12. Demonstrate effective use of technology to research, analyze and collaborate in a digital economy.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. The Higher Learning Commission 230 South LaSalle Street, Suite 7-500 Chicago, IL 60604-1411 http://www.ncahigherlearningcommission.org Phone: 312.263.0456 / 800.621.7440
Tracks

Curriculum overview

Credits Requirement type
45 Required courses
6 Restricted electives in courses
3 Restricted electives in subjects
6 Restricted electives in course types
60 Total

AAS

Required Courses:

Course Credits
BUS1100 - Business Computers 3
BUS1141 - Introduction to Business 3
BUS2204 - Principles of Management 3
BUS2206 - Principles of Marketing 3
DMKT2200 - Introduction to Digital Marketing 3
DMKT2210 - Social Media Marketing 3
DMKT2300 - Content Marketing 3
DMKT2310 - Digital Marketing UX Design 3
DMKT2320 - Search Engine Marketing 3
DMKT2330 - Email and MMS Marketing 3
DMKT2400 - Digital Marketing Analytics 3
DMKT2410 - Digital Marketing Capstone 3
ENGL1101 - College Writing 3
MKTG1114 - Customer Experience 3
MKTG2000 - Integrated Marketing Communications 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

3 credits from these course subjects:

Subject
BUS
GDTC
MGMT
MKTG
SOMM

6 credits from these course types:

Course Type
General Education w/MnTC Goals
Plans

PDF downloads:

1st Fall Term - 15 credits

Course Credits
BUS1100 - Business Computers 3
BUS1141 - Introduction to Business 3
BUS2206 - Principles of Marketing 3
ENGL1101 - College Writing 3
MKTG1114 - Customer Experience 3

1st Spring Term - 15 credits

Course Credits
BUS2204 - Principles of Management 3
DMKT2200 - Introduction to Digital Marketing 3
DMKT2210 - Social Media Marketing 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

3 credits from these course types:

Course Type
General Education w/MnTC Goals

2nd Fall Term - 15 credits

Course Credits
DMKT2300 - Content Marketing 3
DMKT2310 - Digital Marketing UX Design 3
DMKT2320 - Search Engine Marketing 3
DMKT2330 - Email and MMS Marketing 3
MKTG2000 - Integrated Marketing Communications 3

2nd Spring Term - 15 credits

Course Credits
DMKT2400 - Digital Marketing Analytics 3
DMKT2410 - Digital Marketing Capstone 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

3 credits from these course subjects:

Subject
BUS
GDTC
MGMT
MKTG
SOMM

3 credits from these course types:

Course Type
General Education w/MnTC Goals