Title

BUS2206 - Principles of Marketing

Description

Description

This course examines the business function of marketing and will enhance students' decision-making skills in a global market. The course focuses on how marketers create value by satisfying customer needs and wants by analyzing which target markets the organization can best serve, and the appropriate strategies to serve these markets. This course will also discuss the implications of environmental factors (including the digital environment) that can impact the marketing strategies of a business. Topics include business and consumer markets, branding and product strategies, marketing research, digital marketing concepts, pricing, promotion and supply chain management.
API ID

Credits

3 (3/0/0)

Competencies

  1. Understand how ethical and social responsibility issues affect marketing decisions and impact consumers.
  2. Understand the elements of strategic marketing planning.
  3. Understand the processes and factors influencing the targeting of the marketplace.
  4. Understand the decision-making processes of individual consumers and organizations.
  5. Understand product concepts and strategies used to create value in the marketplace.
  6. Understand pricing concepts and techniques that capture value.
  7. Understand channel and supply chain management concepts to deliver value to all channel members.
  8. Understand marketing communication concepts that effectively promote products/services.
  9. Understand the external marketing environments that impact a firm.
  10. Understand the basic elements in developing a global marketing mix strategy.
  11. Apply marketing concepts to real-world situations.
  12. Understand the role of websites, social media, email marketing and other digital marketing concepts.
Degrees that use this course

Degrees that use this course

Accounting
Degree:
Associate of Applied Science (AAS)
This program provides the knowledge and skills necessary to examine, analyze, interpret and correct accounting data for the purposes of...
Location:
Moorhead Campus
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Credits:
60
Accounting Clerk
Degree:
Diploma
This program provides the knowledge and skills necessary to perform routine calculating, journalizing, posting and verifying duties to...
Location:
Moorhead Campus
Online
Credits:
32
Accounting Transfer Pathway
Degree:
Associate of Science (AS)
The Accounting Transfer Pathway offers students a powerful option: the opportunity to complete an Associate of Science degree with course...
Location:
Fergus Falls Campus
Moorhead Campus
Online
Credits:
60
Agribusiness
Degree:
Associate of Applied Science (AAS)
This program includes courses in all major areas of agribusiness, including management, marketing, agronomy, animal science, precision...
Location:
Moorhead Campus
Online
Credits:
60
Business
Degree:
Associate of Applied Science (AAS)
Success in a business career in the 21st century requires preparation in core business subjects. In this program, students learn management...
Location:
Fergus Falls Campus
Moorhead Campus
Online
Credits:
60
Business Administration
Degree:
Diploma
Be prepared for a varied, exciting range of career options with a general Business diploma credential. Students are provided with a...
Location:
Fergus Falls Campus
Moorhead Campus
Online
Credits:
33
Business Transfer Pathway
Degree:
Associate of Science (AS)
The Business Transfer Pathway AS offers students a powerful option: the opportunity to complete an Associate of Science degree with course...
Location:
Fergus Falls Campus
Moorhead Campus
Online
Credits:
60
Digital Marketing
Degree:
Associate of Applied Science (AAS)
This program develops proficiency in the dynamic and rapidly growing field of digital marketing. Knowledge and skills in this field are in...
Location:
Online
Credits:
60
Entrepreneurial Certificate
Degree:
Certificate
This certificate provides students with the ability to continuously learn and adapt the business knowledge, skills and attitudes needed to...
Location:
Moorhead Campus
Online
Credits:
18
Payroll Specialist
Degree:
Diploma
This program provides the knowledge and skills necessary to perform routine calculating, journalizing, posting and verifying duties to...
Location:
Moorhead Campus
Online
Credits:
32
Sport Management
Degree:
Associate of Science (AS)
The Sport Management program is designed to provide theoretical and practical preparation for sport management leaders in the business of...
Location:
Fergus Falls Campus
Credits:
60