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DMKT2210 - Social Media MarketingCredits: 3 (3/0/0) This course is a study of how organizations use social media to support their marketing strategies through social listening, social analytics and social engagement. Students will learn techniques to create engaging content for social platforms
DMKT2310 - Digital Marketing UX DesignCredits: 3 (3/0/0) This course covers the key elements in creating user-friendly, functional and aesthetically pleasing web pages to improve the customer experience. Emphasis will be placed on examining both the topics of user experience design (UX) and user interface
DMKT2320 - Search Engine MarketingCredits: 3 (3/0/0) This course provides information on both the technical and creative elements to improve search engine optimization (SEO) within a digital marketing strategy. Course content will include search engine techniques to improve performance in search
DMKT2200 - Introduction to Digital MarketingCredits: 3 (3/0/0) This course provides a broad overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st
DMKT2330 - Email and MMS MarketingCredits: 3 (3/0/0) This course will cover mobile and email marketing techniques as a part of a multi-channel digital marketing strategy. Mobile marketing strategies are aimed at target audiences through websites, email, multimedia messaging service (MMS), social media
DMKT2300 - Content MarketingCredits: 3 (3/0/0) Content marketing involves planning, creating and distributing relevant and consistent content to a target audience using digital media. Emphasis will be placed on creating visual content to capture and engage an audience for both consumer and
DMKT2410 - Digital Marketing CapstoneCredits: 3 (3/0/0) This course is designed to provide students an opportunity to integrate and apply the knowledge they have acquired throughout the digital marketing curriculum into a business situation. This is an application course in which students are required to
ECE1109 - Health, Wellness and NutritionCredits: 3 (3/0/0) This course guides students in understanding the teacher strategies and skills needed to establish and maintain a physically and psychologically safe, healthy learning environment for young children from birth through age 8. Topics include preventing
ECE2101 - Observation and AssessmentCredits: 3 (2/1/0) This course provides the student with an opportunity to observe, assess, record, interpret and develop plans to strengthen the development of children. Students will study then carry out numerous informal and formal methods of observing and assessing
ECE2105 - InternshipCredits: 3 (0/0/3) This course provides an opportunity to apply knowledge and skills in an actual child development setting. Students observe and assess children's behavior, facilitate free choice play, implement adult-directed learning experiences and maintain
