Title
ENTR1201 - Entrepreneurship II: Starting your Business
Description
Description
In this course, students experience real-world and hands-on activities needed to start a business venture. Students develop strategies, including talking with customers, partners, competitors and advisors that provide valuable input, as they explore the various facets of a business idea and how those facets interact to produce a working business model. Students who complete this course will be well-positioned to write a business plan and will be able to answer the question, "Will anyone other than you want your product or service?"
API ID
Credits
3 (3/0/0)
Prerequisites
Competencies
- Analyze business ownership forms and licensing requirements.
- Perform quantitative market research techniques to gain understanding of customer wants/needs.
- Perform qualitative market research techniques to gain understanding of customer motivations.
- Create a competitive advantage strategy.
- Determine marketing strategies through segmentation and targeting.
- Develop a unique value proposition through positioning strategies.
- Analyze and assess competitors.
- Perform a Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis.
- Create financial projections to prepare for business growth or loss
- Develop a pro-forma balance sheet, income statement and cash budget.
Degrees that use this course
Degrees that use this course
Degree:
Certificate
This certificate provides students with the ability to continuously learn and adapt the business knowledge, skills and attitudes needed to...
Location:
Moorhead Campus
Online
Credits:
18
