Title

ENTR1201 - Entrepreneurship II: Starting your Business

Description

Description

In this course, students experience real-world and hands-on activities needed to start a business venture. Students develop strategies, including talking with customers, partners, competitors and advisors that provide valuable input, as they explore the various facets of a business idea and how those facets interact to produce a working business model. Students who complete this course will be well-positioned to write a business plan and will be able to answer the question, "Will anyone other than you want your product or service?"
API ID

Credits

3 (3/0/0)

Prerequisites

Competencies

  1. Analyze business ownership forms and licensing requirements.
  2. Perform quantitative market research techniques to gain understanding of customer wants/needs.
  3. Perform qualitative market research techniques to gain understanding of customer motivations.
  4. Create a competitive advantage strategy.
  5. Determine marketing strategies through segmentation and targeting.
  6. Develop a unique value proposition through positioning strategies.
  7. Analyze and assess competitors.
  8. Perform a Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis.
  9. Create financial projections to prepare for business growth or loss
  10. Develop a pro-forma balance sheet, income statement and cash budget.
Degrees that use this course

Degrees that use this course