Social Media Management

Certificate - 18 credits

About this program
The certificate in Social Media Management will provide entry-level skills necessary to plan, execute, analyze and maintain an effective social media program in today's ever-evolving marketing and business environments. This program is structured to introduce students to foundational marketing principles that will provide the groundwork for further social media studies and applications. Graduates may work in a variety of industries in social media management; some may occupy this as a single role, while others may manage these responsibilities in addition to another role. Hands-on training will prepare students to perform a variety of essential skills necessary for this in-demand career: identifying strategies to achieve marketing and branding objectives, creating original digital content using diverse techniques and tools, employing measurement methodologies to capture and assess critical data, and launching and sustaining a social media program for organizations of all kinds.
Program outcomes
  1. Demonstrate knowledge of social media platforms, tools and strategies.
  2. Demonstrate knowledge of core marketing concepts and strategies.
  3. Demonstrate proficiency in industry-established technologies and applications.
  4. Create original digital content that supports marketing objectives and industry standards.
  5. Independently apply critical thinking and problem-solving strategies to produce quality results.
  6. Effectively present and defend work using industry-level vocabulary and rationale.
  7. Identify and apply social media methods that are ethical, safe and legal.
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. More information can be found at

Curriculum overview

Credits Requirement type
15 Required courses
15 Total


Required Courses:

Course Credits
BUS2206 - Principles of Marketing 3
MKTG1116 - Missing title
MKTG1200 - Introduction to Social Media 3
SOMM1400 - Social Media Visual Methods 3
SOMM2200 - Social Media Management 3
SOMM2300 - Social Media Campaigns 3