Social Media Management

Certificate - 18 credits

About this program
The certificate in Social Media Management will provide entry-level skills necessary to plan, execute, analyze and maintain an effective social media program in today's ever-evolving marketing and business environments. This program is structured to introduce students to foundational marketing principles that will provide the groundwork for further social media studies and applications. Graduates may work in a variety of industries in social media management; some may occupy this as a single role, while others may manage these responsibilities in addition to another role. Hands-on training will prepare students to perform a variety of essential skills necessary for this in-demand career: identifying strategies to achieve marketing and branding objectives, creating original digital content using diverse techniques and tools, employing measurement methodologies to capture and assess critical data, and launching and sustaining a social media program for organizations of all kinds.
Program outcomes
  1. Demonstrate knowledge of social media platforms, tools and strategies.
  2. Demonstrate knowledge of core marketing concepts and strategies.
  3. Demonstrate proficiency in industry-established technologies and applications.
  4. Create original digital content that supports marketing objectives and industry standards.
  5. Independently apply critical thinking and problem-solving strategies to produce quality results.
  6. Effectively present and defend work using industry-level vocabulary and rationale.
  7. Identify and apply social media methods that are ethical, safe and legal.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. More information can be found at www.minnesota.edu/accreditation.
Tracks

Curriculum overview

Credits Requirement type
18 Required courses
18 Total

Certificate

Required Courses:

Subj. Number Course Credits
BUS2206 BUS2206 - Principles of Marketing 3
MKTG1116 MKTG1116 - Advertising and Promotion 3
MKTG1200 MKTG1200 - Introduction to Social Media 3
SOMM1400 SOMM1400 - Social Media Visual Methods 3
SOMM2200 SOMM2200 - Social Media Management 3
SOMM2300 SOMM2300 - Social Media Campaigns 3
Plans

PDF downloads:

1st Fall Term - 9 credits

Subj. Number Course Credits
BUS2206 BUS2206 - Principles of Marketing 3
MKTG1116 MKTG1116 - Advertising and Promotion 3
MKTG1200 MKTG1200 - Introduction to Social Media 3

1st Spring Term - 9 credits

Subj. Number Course Credits
SOMM1400 SOMM1400 - Social Media Visual Methods 3
SOMM2200 SOMM2200 - Social Media Management 3
SOMM2300 SOMM2300 - Social Media Campaigns 3