Management and Marketing

Associate of Applied Science (AAS) - 60 credits

About this program
The Management and Marketing AAS includes business and general education courses. This program is designed to provide students with the skills necessary to succeed in a variety of careers in the management and marketing fields. Curriculum includes instruction in management, marketing, research, small business planning. Emphasis is on developing skills in management decision making, marketing literacy, communication, problem solving and technology.
Program outcomes
  1. Communicate effectively in oral and written forms.
  2. Demonstrate effective use of up-to-date technology in internal, external and team settings.
  3. Apply the introductory concepts of management, marketing and sales.
  4. Practice professional and ethical behavior in internal, external and team settings.
  5. Recognize perspectives of diverse groups when making decisions.
  6. Utilize financial concepts in analysis of business problems.
  7. Use quantitative and qualitative analytical and critical thinking skills to evaluate information, solve problems and make business decisions.
  8. Understand the role of economic, environmental, political, ethical, legal and regulatory functions of domestic and international business.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. The Higher Learning Commission 230 South LaSalle Street, Suite 7-500 Chicago, IL 60604-1411 http://www.ncahigherlearningcommission.org Phone: 312.263.0456 / 800.621.7440
Tracks

Curriculum overview

Credits Requirement type
42 Required courses
12 Restricted electives in courses
6 Restricted electives in course types
60 Total

Business Management and Marketing

Required Courses:

Course Credits
ACCT1124 - Spreadsheet Applications 3
ACCT2211 - Financial Accounting I 3
BUS1100 - Business Computers 3
BUS1141 - Introduction to Business 3
BUS1300 - Financial Statement Analysis 3
BUS2204 - Principles of Management 3
BUS2206 - Principles of Marketing 3
BUS2209 - Business Research 3
DMKT2200 - Introduction to Digital Marketing 3
ENGL1101 - College Writing 3
MKTG1106 - Professional Selling 3
MKTG1200 - Introduction to Social Media 3
MKTG2000 - Integrated Marketing Communications 3
MKTG2236 - Small Business Management 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

3 credits from one or more of these courses:

Course Credits
MKTG2290 - Management, Marketing and Sales Internship 3
MKTG2402 - Management and Marketing Seminar 3

3 credits from one or more of these courses:

Course Credits
HRES1122 - Human Resource Management 3
MKTG1120 - Supervisory Leadership 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

6 credits from these course types:

Course Type
General Education w/MnTC Goals
Plans

PDF downloads:

1st Fall Term - 15 credits

Course Credits
ACCT2211 - Financial Accounting I 3
BUS1100 - Business Computers 3
BUS1141 - Introduction to Business 3
BUS2206 - Principles of Marketing 3
ENGL1101 - College Writing 3

1st Spring Term - 15 credits

Course Credits
BUS2204 - Principles of Management 3
BUS2209 - Business Research 3
DMKT2200 - Introduction to Digital Marketing 3
MKTG1106 - Professional Selling 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

2nd Fall Term - 15 credits

Course Credits
BUS1300 - Financial Statement Analysis 3
MKTG1200 - Introduction to Social Media 3
MKTG2000 - Integrated Marketing Communications 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

3 credits from one or more of these courses:

Course Credits
HRES1122 - Human Resource Management 3
MKTG1120 - Supervisory Leadership 3

2nd Spring Term - 15 credits

Course Credits
ACCT1124 - Spreadsheet Applications 3
MKTG2236 - Small Business Management 3

3 credits from one or more of these courses:

Course Credits
MKTG2290 - Management, Marketing and Sales Internship 3
MKTG2402 - Management and Marketing Seminar 3

6 credits from these course types:

Course Type
General Education w/MnTC Goals