Business: Management, Marketing and Sales

Associate of Applied Science (AAS) - 66 credits

About this program
The Business: Management, Marketing and Sales AAS major includes business and general education courses. This major is designed to provide students with the skills necessary for success in a variety of careers in the sales, marketing and management fields. Curriculum includes instruction in areas such as sales, marketing, research, customer service and small business planning. Emphasis is on developing skills in management decision making, communication, problem solving and technology.
Program outcomes
  1. Communicate effectively in oral and written forms.
  2. Demonstrate effective use of up-to-date technology in internal, external and team settings.
  3. Apply the introductory concepts of management, marketing and sales.
  4. Practice professional and ethical behavior in internal, external and team settings.
  5. Recognize perspectives of diverse groups when making decisions.
  6. Utilize financial concepts in analysis of business problems.
  7. Use quantitative and qualitative analytical and critical thinking skills to evaluate information, solve problems and make business decisions.
  8. Understand the role of economic, environmental, political, ethical, legal and regulatory functions of domestic and international business.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. More information can be found at www.minnesota.edu/accreditation.
Tracks

Curriculum overview

Credits Requirement type
36 Required courses
24 Restricted electives in courses
6 Restricted electives in course types
66 Total

Business: Management, Marketing and Sales - Associate of Applied Science (AAS)

Required Courses:

Subj. Number Course Credits
BUS2204 Principles of Management 3
BUS2206 Principles of Marketing 3
BUS2220 Global Business 3
COMM1120 Introduction to Public Speaking 3
ENGL1101 College Writing 3
MKTG1106 Professional Selling 3
MKTG1116 Advertising and Promotion 3
MKTG2204 Advanced Professional Selling 3
MKTG2214 E-Marketing 3
MKTG2218 Retail Management 3
MKTG2290 Management, Marketing and Sales Internship 3
MKTG2410 Management and Marketing and Sales Capstone 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
MKTG1040 Consumer Behavior 3
MKTG1110 Customer Service 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ECON2210 Macroeconomics 3
ECON2222 Microeconomics 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
HRES1122 Human Resource Management 3
MKTG2250 Strategic Selling and Account Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1012 Principles of Bookkeeping CK 3
ACCT2211 Financial Accounting I 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1400 Opportunity Analysis 3
MKTG2230 Marketing Research 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
CPTR1104 Introduction to Computer Technology 3
CSCI1155 Computer Utilization in Business & Society 3
MKTG2234 Computer Marketing Applications 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1100 Introduction to Entrepreneurship 3
MKTG2236 Small Business Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1108 Business Math 3
BUS1300 Financial Statement Analysis 3

6 credits from these course types:

Course Type
General Education w/MnTC Goals
Plans

PDF downloads:

1st Fall Term - 15 credits

Subj. Number Course Credits
BUS2206 Principles of Marketing 3
ENGL1101 College Writing 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
MKTG1040 Consumer Behavior 3
MKTG1110 Customer Service 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1012 Principles of Bookkeeping CK 3
ACCT2211 Financial Accounting I 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
CPTR1104 Introduction to Computer Technology 3
CSCI1155 Computer Utilization in Business & Society 3
MKTG2234 Computer Marketing Applications 3

1st Spring Term - 18 credits

Subj. Number Course Credits
BUS2204 Principles of Management 3
COMM1120 Introduction to Public Speaking 3
MKTG1106 Professional Selling 3
MKTG1116 Advertising and Promotion 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1108 Business Math 3
BUS1300 Financial Statement Analysis 3

3 credits from these course types:

Course Type
General Education w/MnTC Goals

2nd Fall Term - 18 credits

Subj. Number Course Credits
MKTG2204 Advanced Professional Selling 3
MKTG2214 E-Marketing 3
MKTG2218 Retail Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ECON2210 Macroeconomics 3
ECON2222 Microeconomics 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
HRES1122 Human Resource Management 3
MKTG2250 Strategic Selling and Account Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1400 Opportunity Analysis 3
MKTG2230 Marketing Research 3

2nd Spring Term - 15 credits

Subj. Number Course Credits
BUS2220 Global Business 3
MKTG2290 Management, Marketing and Sales Internship 3
MKTG2410 Management and Marketing and Sales Capstone 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1100 Introduction to Entrepreneurship 3
MKTG2236 Small Business Management 3

3 credits from these course types:

Course Type
General Education w/MnTC Goals

PDF downloads:

1st Fall Term - 15 credits

Subj. Number Course Credits
BUS2206 Principles of Marketing 3
MKTG1106 Professional Selling 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
MKTG1040 Consumer Behavior 3
MKTG1110 Customer Service 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1400 Opportunity Analysis 3
MKTG2230 Marketing Research 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
CPTR1104 Introduction to Computer Technology 3
CSCI1155 Computer Utilization in Business & Society 3
MKTG2234 Computer Marketing Applications 3

1st Spring Term - 18 credits

Subj. Number Course Credits
BUS2204 Principles of Management 3
MKTG1116 Advertising and Promotion 3
MKTG2204 Advanced Professional Selling 3
MKTG2218 Retail Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1108 Business Math 3
BUS1300 Financial Statement Analysis 3

3 credits from these course types:

Course Type
General Education w/MnTC Goals

2nd Fall Term - 21 credits

Subj. Number Course Credits
BUS2220 Global Business 3
COMM1120 Introduction to Public Speaking 3
ENGL1101 College Writing 3
MKTG2214 E-Marketing 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
HRES1122 Human Resource Management 3
MKTG2250 Strategic Selling and Account Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ACCT1012 Principles of Bookkeeping CK 3
ACCT2211 Financial Accounting I 3

3 credits from these course types:

Course Type
General Education w/MnTC Goals

2nd Spring Term - 12 credits

Subj. Number Course Credits
MKTG2290 Management, Marketing and Sales Internship 3
MKTG2410 Management and Marketing and Sales Capstone 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ECON2210 Macroeconomics 3
ECON2222 Microeconomics 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1100 Introduction to Entrepreneurship 3
MKTG2236 Small Business Management 3