Business: Management, Marketing and Sales

Associate of Applied Science (AAS) - 66 credits

About this program
The Business: Management, Marketing and Sales AAS includes business and general education courses. This program is designed to provide students with the skills necessary to succeed in a variety of careers in the sales, marketing and management fields. Curriculum includes instruction in sales, marketing, research, customer service and small business planning. Emphasis is on developing skills in management decision making, communication, problem solving and technology.
Program outcomes
  1. Communicate effectively in oral and written forms.
  2. Demonstrate effective use of up-to-date technology in internal, external and team settings.
  3. Apply the introductory concepts of management, marketing and sales.
  4. Practice professional and ethical behavior in internal, external and team settings.
  5. Recognize perspectives of diverse groups when making decisions.
  6. Utilize financial concepts in analysis of business problems.
  7. Use quantitative and qualitative analytical and critical thinking skills to evaluate information, solve problems and make business decisions.
  8. Understand the role of economic, environmental, political, ethical, legal and regulatory functions of domestic and international business.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. The Higher Learning Commission 230 South LaSalle Street, Suite 7-500 Chicago, IL 60604-1411 http://www.ncahigherlearningcommission.org Phone: 312.263.0456 / 800.621.7440
Tracks

Curriculum overview

Credits Requirement type
45 Required courses
15 Restricted electives in courses
6 Restricted electives in course types
66 Total

Business: Management, Marketing and Sales - Associate of Applied Science (AAS)

Required Courses:

Course Credits
ACCT1012 - Foundations of Accounting 3
BUS1300 - Financial Statement Analysis 3
BUS2204 - Principles of Management 3
BUS2206 - Principles of Marketing 3
BUS2220 - Global Business 3
DMKT2200 - Introduction to Digital Marketing 3
ENGL1101 - College Writing 3
HRES1122 - Human Resource Management 3
MIS1100 - Business Computers 3
MKTG1106 - Professional Selling 3
MKTG1114 - Customer Experience 3
MKTG2000 - Integrated Marketing Communications 3
MKTG2204 - Advanced Professional Selling 3
MKTG2225 - Omni-Channel Retailing 3
MKTG2410 - Management and Marketing and Sales Capstone 3

3 credits from one or more of these courses:

Course Credits
ENTR1400 - Opportunity Analysis 3
MKTG2230 - Marketing Research 3

3 credits from one or more of these courses:

Course Credits
MKTG2290 - Management, Marketing and Sales Internship 3
MKTG2292 - Supervised Occupational Experience 3

3 credits from one or more of these courses:

Course Credits
ENTR1100 - Introduction to Entrepreneurship 3
MKTG2236 - Small Business Management 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

6 credits from these course types:

Course Type
General Education w/MnTC Goals
Plans

PDF downloads:

1st Fall Term - 15 credits

Course Credits
BUS1300 - Financial Statement Analysis 3
BUS2206 - Principles of Marketing 3
ENGL1101 - College Writing 3
MIS1100 - Business Computers 3
MKTG1114 - Customer Experience 3

1st Spring Term - 18 credits

Course Credits
ACCT1012 - Foundations of Accounting 3
BUS2204 - Principles of Management 3
DMKT2200 - Introduction to Digital Marketing 3
MKTG1106 - Professional Selling 3
MKTG2000 - Integrated Marketing Communications 3

3 credits from one or more of these courses:

Course Credits
COMM1120 - Introduction to Public Speaking 3
COMM1130 - Small Group Communication 3
COMM1140 - Interpersonal Communication 3

2nd Fall Term - 18 credits

Course Credits
BUS2220 - Global Business 3
HRES1122 - Human Resource Management 3
MKTG2204 - Advanced Professional Selling 3
MKTG2225 - Omni-Channel Retailing 3

3 credits from one or more of these courses:

Course Credits
ENTR1400 - Opportunity Analysis 3
MKTG2230 - Marketing Research 3

3 credits from one or more of these courses:

Course Credits
ECON2210 - Macroeconomics 3
ECON2222 - Microeconomics 3

2nd Spring Term - 15 credits

Course Credits
MKTG2410 - Management and Marketing and Sales Capstone 3

3 credits from one or more of these courses:

Course Credits
MKTG2290 - Management, Marketing and Sales Internship 3
MKTG2292 - Supervised Occupational Experience 3

3 credits from one or more of these courses:

Course Credits
ENTR1100 - Introduction to Entrepreneurship 3
MKTG2236 - Small Business Management 3

6 credits from these course types:

Course Type
General Education w/MnTC Goals