Business: Marketing and Sales

Diploma - 33 credits

About this program
This program prepares students to enter sales and marketing careers. Positions are available in marketing, merchandising, selling, retailing and service businesses. This major includes courses in computer technology, selling strategies, customer service, telemarketing, and retailing and marketing concepts.
Program outcomes
  1. Select and apply technology to meet business objectives.
  2. Apply fundamental sales techniques.
  3. Apply fundamental marketing techniques.
  4. Apply retailing skills.
  5. Demonstrate professionalism in a business environment.
  6. Demonstrate interpersonal skills.
  7. Apply mathematical processes.
Employment
A career in Sales and Marketing offers many opportunities. The number of positions is growing and every industry needs capable sales employees. Individuals may start as a management trainee, assistant manager, customer service representative, sales associate, route salesperson, independent sales representative, or account executive.
Accreditation
Minnesota State Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. More information can be found at www.minnesota.edu/accreditation.
Tracks

Curriculum overview

Credits Requirement type
24 Required courses
6 Restricted electives in courses
3 Restricted electives in MnTC Goal Areas
33 Total

Business: Marketing and Sales

Required Courses:

Subj. Number Course Credits
ACCT1108 Business Math and Calculators 3
BUS2204 Principles of Management 3
BUS2206 Principles of Marketing 3
MKTG1106 Professional Selling 3
MKTG1110 Customer Service 3
MKTG1116 Advertising and Promotion 3
MKTG2204 Advanced Professional Selling 3
MKTG2218 Retail Management 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
CPTR1104 Introduction to Computer Technology 3
CSCI1155 Computer Utilization in Business & Society 3
MKTG2234 Computer Marketing Applications 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1400 Opportunity Analysis 3
MKTG2230 Marketing Research 3

3 credits from these goal areas:

Goal Area
1. Communication
Plans

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1st Fall Term - 15 credits

Subj. Number Course Credits
BUS2206 Principles of Marketing 3
MKTG1106 Professional Selling 3
MKTG1110 Customer Service 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
CPTR1104 Introduction to Computer Technology 3
CSCI1155 Computer Utilization in Business & Society 3
MKTG2234 Computer Marketing Applications 3

3 credits from one or more of these courses:

Subj. Num. Course Credits
ENTR1400 Opportunity Analysis 3
MKTG2230 Marketing Research 3

1st Spring Term - 18 credits

Subj. Number Course Credits
ACCT1108 Business Math and Calculators 3
BUS2204 Principles of Management 3
MKTG1116 Advertising and Promotion 3
MKTG2204 Advanced Professional Selling 3
MKTG2218 Retail Management 3

3 credits from these goal areas:

Goal Area
1. Communication