MKTG2225 - Omni-Channel Retailing

Credits
3 (3/0/0)
Description
This course will examine a new approach to commerce that is focused on retailers creating a cohesive user experience for customers at every touchpoint. Omni-channel refers to retailers with both a physical and digital presence.
Competencies
  1. Define the strategic retail management decision process.
  2. Define and understand what omni-channel means for today’s retailers.
  3. Identify what is needed to support an omni-channel strategy.
  4. Identify the technology needed to support an omni-channel strategy.
  5. Explain omni-channel customer needs and shopping patterns.
  6. Determine how to fulfill omni-channel demand.
  7. Create a plan to optimize inventory.
  8. Consider how to find the best prices for omni-channel customers.
  9. Determine how to generate and evaluate sales forecasts.
  10. Interpret the merchandise differences between brick-and-mortar stores and branded ecommerce websites.
  11. Examine paths to purchase and payment options.
  12. Compare how leading retailers are navigating their omni-channel journeys.
Degrees that use this course

Business: Management, Marketing and Sales

Associate of Applied Science (AAS)