BUS2250 - Sport Marketing

Sport Marketing is a specialized course that prepares students to address marketing issues specific to the sports industry. This course analyzes the field of sports in terms of the practices, applications and strategies of mainstream marketing. Subjects include sponsorship, endorsements, licensing, market segmentation, promotional strategy for sports products, and emerging issues in sports marketing. The course explores strategies for success in marketing sports events, products and services. The course builds knowledge, skills and a practical understanding of the nature, contexts and dynamics of sports marketing, critically exploring product, price, promotion and placement within the sports marketing context. The course emphasizes exploring the essentials of effective sports marketing. Topics include the application of marketing principles in the sports arena, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and sports, and the unique marketing challenges for sport-specific products (football, basketball, baseball, motorsports, etc.)