Title
DMKT2250 - Canva Design and Video Editing
Description
Description
This course offers an intermediate-level introduction to visual content creation with primary emphasis on video editing for digital marketing. Students strengthen foundational design skills while learning to create brand-aligned graphics and short-form videos. Instruction includes advanced Canva features such as brand kits, multi-page layouts and layered design, along with practical training in basic editing workflows, motion elements, transitions, audio integration and visual storytelling. Through hands-on assignments, students actively apply course concepts as they conceptualize, design, edit and refine multimedia content that supports marketing goals and enhances multi-channel campaigns.
API ID
Credits
3 (3/0/0)
Competencies
- Identify key design and video editing principles used in creating digital marketing content.
- Explain how platform requirements and audience behaviors influence visual and video content design.
- Apply intermediate Canva features, including brand kits, multi-page layouts and layered design, to produce cohesive marketing graphics.
- Create brand-aligned visual assets using template customization, bulk creation tools and collaborative design features.
- Develop short-form marketing videos using basic editing workflows, motion elements, transitions and audio integration.
- Incorporate storytelling techniques to strengthen the clarity and engagement of video content.
- Adjust graphics, videos and content for various digital platforms by modifying aspect ratios, text placement, pacing and export settings.
- Demonstrate the use of captions, visual hierarchy and accessibility best practices in multimedia content.
- Evaluate visual and video assets for consistency, clarity, brand alignment and effectiveness in supporting marketing objectives.
- Produce a set of refined visual and video deliverables that contribute to a cohesive, multi-channel digital marketing campaign.
