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MKTG2404 – Management Strategy pdf

Credits: 3 (3/0/0)
Description: From a management perspective, students will study strategic management concepts and analytical techniques. Students will learn how to improve managerial decision-making by using a case study format to assess business opportunities and formulate effective strategies which will enhance the long-term performance of the organization. The course is intended to integrate previous program coursework. This capstone course should be taken during the student's final semester.
Prerequisites: ACCT1012 AND MKTG1100 AND MKTG2200
OR
ACCT2211 AND MKTG1100 AND MKTG2200
OR
ACCT1012 AND BUS2204 AND MKTG1100
OR
ACCT1012 AND BUS2206 AND MKTG2200
OR
ACCT1012 AND BUS2204 AND BUS2206
OR
ACCT2211 AND BUS2204 AND MKTG1100
OR
ACCT2211 AND BUS2206 AND MKTG2200
OR
ACCT2211 AND BUS2204 AND BUS2206
Corequisites: (None)
Competencies:
  1. Define industry strategic groups and competitive circles.
  2. Analyze trends in the external macroevnironment which cause change in a firm's industry.
  3. Formulate strategies using the strategic analysis process.
  4. Identify the realtionship between the strategic analysis process and creating a business plan.
  5. Uses key elements of the firm's mission statement to assess consistency with strategic direction.
  6. Complete industry analysis using Porter's Five-Force model.
  7. Identify key value chain activities which provide competitive advantage.
  8. Analyze the value chain for activities which serve as critical success factors.
  9. Explore a firm's portfolio of business and analyze how the different business units relate to one another.
  10. Generate strategic alternatives using a SWOT analysis.
  11. Evaluate the feasibility of various strategic options.
  12. Complete a capstone project utilizing the strategic analysis process and skills obtained in prior courses.
  13. Demonstrate proficiency in technical report writing, presentation skills, and working in a group setting.
MnTC goal areas: (N/A)

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