BUS2206 – Principles of Marketing pdf

Credits: 3 (3/0/0)
Description: This course is an introductory study of marketing and will include the nature and significance of marketing to both consumers and industrial firms, the marketing mix, market segmentation, target market identification, the product, channels of distribution and pricing systems. Basic factors affecting policy and strategy issues in marketing will also be examined. The course will describe economic, legal, behavioral, environmental, competitive and technological factors as they affect product, pricing, promotion and marketing-channel decisions.
Prerequisites: (None)
Corequisites: (None)
  1. Describe the strategic management and marketing processes and how they relate to an organization's mission and objectives.
  2. Explain how the marketing mix elements are blended into a cohesive marketing program.
  3. Describe the nature and scope of world trade from a global perspective and implications for the United States.
  4. Recognize how cultures differ and appreciate why cultural values, customs, and symbols, coupled with language differences, make global marketing a challenging assignment.
  5. Recognize how marketers can use knowledge of consumer behavior to better understand and influence consumer purchases.
  6. Explain how questionnaires, observations, experiments and panels are used in marketing.
  7. Explain what market segmentation is, when to use it and recognize the different factors used to segment markets and determine target markets.
  8. Identify how marketing managers position products and services in the marketplace.
  9. Define and explain the use and importance of relationship marketing.
  10. Describe the characteristics of a good marketing plan.
MnTC goal areas: (N/A)

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